BUBS & Beyond: A Sweet Dive into Sweden’s Vegan Candy Scene

When you think of Sweden, you might picture IKEA, ABBA, or even Vikings—but for candy lovers, Sweden is the home of some of the world’s tastiest, quirkiest, and most delightful sweets. At the heart of the Swedish candy revolution is BUBS, a powerhouse brand loved for its iconic skull-shaped gummies and unwavering commitment to crafting vegan-friendly treats. But BUBS isn’t alone in Sweden’s gummy hall of fame—let’s meet some other contenders and see how they stack up in the land of sugar and spice!

BUBS: Where Sweetness Meets Sustainability

Founded in 1992 in Jönköping, BUBS has made a name for itself with its innovative flavours, playful designs, and ethical approach to candy-making. What truly sets BUBS apart is its dedication to creating 100% vegan gummies—a rarity in the candy world. Their iconic Sura Skallar (Sour Skulls) are a must-try, with dual flavours like raspberry-lemon and cola-cherry that make every bite an adventure.

Beyond their deliciousness, BUBS is committed to sustainability, using responsibly sourced ingredients and eco-friendly production methods. Whether you’re munching on their licorice-inspired gummies or fruity creations, BUBS brings a touch of Swedish innovation to every chewy bite.

The Competition: Sweden’s Local Gummy Heroes

While BUBS is a global favourite, Sweden boasts a treasure trove of other gummy brands that locals adore. Let’s spotlight two other vegan-friendly brands worth adding to your Pick & Mix bag.

Konfekta: The Hidden Gem

Konfekta might not have BUBS’ international fame, but their gummies are beloved for their classic Swedish flavours and nostalgic charm. Known for their soft yet chewy consistency, Konfekta’s gummy lineup includes everything from sour lingonberry to sweet elderflower. Many of their recipes date back decades, offering a taste of Sweden’s candy heritage in every bite.

Pandalicious: Playful Vegan Perfection

From its cheeky name to its bold flavours, Pandalicious is the perfect blend of fun and function. With a strong emphasis on plant-based ingredients, this brand is known for its fruity berry gummies and whimsical shapes. Their wild strawberry and tangy citrus gummies are local favourites, delivering big flavours in small, vegan-friendly bites.

Mix It Up: The Joy of Pick & Mix

Here’s where things get fun—creating your own Pick & Mix bag! Swedish candy culture thrives on variety, and nothing beats curating a mix of your favourites alongside new discoveries. Start with the classics, like BUBS’ Sour Skulls and Konfekta’s lingonberry gummies, then spice things up with an unexpected twist—maybe a Pandalicious berry medley? Mixing the familiar with the adventurous keeps every bite exciting. Plus, who doesn’t love the thrill of trying something new?

Sweeten Your Candy Game with Swedish Candy Canada

Ready to taste the magic of Swedish gummies? Dive into our carefully curated collection of BUBS, Konfekta, and Pandalicious candies—all waiting to be part of your perfect Pick & Mix bag. Whether you’re a seasoned candy connoisseur or a curious first-timer, there’s a world of flavour waiting to be explored.

What will you try first? A tangy sour skull, a berry-shaped gummy, or a flavor you’ve never even heard of? The choice (and the fun) is all yours. Happy mixing, candy lovers! Check out our online shop and start crafting your Pick & Mix adventure today!